Swimming pools. Fitness centers. Off-the-shelf preframed artwork. It's your standard list of clubhouse offerings found in most multifamily communities. But what if you took your clubhouse to the next level? Imagine the reaction of prospective residents when they see your 24-hour, state-of-the-art fitness center with personal trainers and Olympic-size swimming pool, the commissioned sculptures and artwork, stylish furniture that matches, or the multimedia theater, complete with surround-sound. As the location for most leasing offices, the clubhouse needs to make the prospect say, "Wow, I want to live here." And with proper planning and know-how, multifamily developers can successfully appeal to the renters-by-choice market.
Know Your Market
Renters are seeking an experience–they want their apartment homes to be more than a place to sleep and eat dinner. With this greater emphasis of lifestyle, flexibility, and convenience, the clubhouse has become a vital part of multifamily communities–and an extension of residents' homes. But before you hunker down to design a new space, you need to know who your potential residents are and what they want.
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