Sales Language Syracuse NY

Think about the way you sell and the way you present your product or service. How many times do you think you use the word we? Read the following article and you will get the answers.

Ambit Energy Consultants Elmira
(315) 422-2057
1016 Tyson Place
Syracuse, NY
 
Harlequin Distribution Center
(716) 684-1800
3010 Walden Ave.
Depew, NY
 
THE AD GROUP / MY HOMETOWN SPORTS
(315) 306-4009
114 Cottage Street Suite 201
Oriskany Falls, NY
 
Union Street Partners
(718) 237-8600
335 Union St Ste LL
Brooklyn, NY

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About Town
(845) 691-2089
PO Box 474
New Paltz, NY
 
Daly Communications Group
(315) 692-4129
8195 Cazenovia Rd.
Manlius, NY
 
SKM Group, Inc.
(716) 989-3200
SKM Corporate Square
Depew, NY
 
Monkey Boy Industries, Inc.
(845) 901-6285
74 Marakill Lane
New Paltz, NY
 
Time Warner Cable
(800) 431-8878
2 Industrial Drive
Middletown, NY
 
Selling Smart
(585) 742-3894
6388 Sterling Circle
Victor, NY
 
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Sales Language

Think about the way you sell and the way you present your product or service. How many times do you think you use the word we? My bet is hundreds.

How many times should you use the word we? My answer is none.

Everything you do or say is in “we” format—especially if you have a marketing department. Does the customer care about you or themselves? Obvious answer. So why do you “we-we” all over them? They don’t care about you—unless you can help them.

The key in mastering any kind of sales is switching statements about you and how great you are and what you do, to statements about them, and how great they are and how they will produce more and profi t more from ownership of your product or service.

Here’s the secret: Take the word we and delete it. Delete it from your slides, your literature and especially from your sales presentation. You can use I but you can’t use we.

Here’s the power: When you stop using we, you have to substitute the word you or they and say things in terms of the customer. How they win, how they benefit, how they produce, how they profit, how they will be served and how they have peace of mind.
We is for selling. You is for buying.

Mandate for understanding: Go through your entire presentation, record it, listen to it actively, which means taking notes. Count the word we. I’ll bet there are plenty.

Click here to read the rest of the article at SuccessMagazine.com