Tips to Attract Customers Syracuse NY

Understand who your customer in Syracuse really is — Know the mental real estate of today's customer. It’s likely your customer has certain fears, anxieties, perceptions and expectations about doing business at this particular time in the economy. You must learn those.

SUNY Institute of Technology at Utica/Rome SBDC
(315) 792-7546
572 South Salina Street
Syracuse, NY
 
Greater Syracuse Chamber of Commerce Satellite
(315) 498-6170
572 South Salina Street
Syracuse, NY
 
Madison County Satellite
(315) 697-9817
3215 Seneca Turnpike
Canastota, NY
 
Greater Syracuse Business Development Corporation
(315) 470-1880
572 S Salina St
Syracuse, NY
 
Oswego State Unversity SBDC
(315) 312-3492
103 Rich Hall
Oswego, NY
 
Ticonderoga Satellite
(518) 564-2042
572 South Salina Street
Syracuse, NY
 
Rensselaer Chamber of Commerce
(518) 485-1647
572 South Salina Street
Syracuse, NY
 
Reiter Coaching
(315) 472-0504
412 Kensington Rd
Syracuse, NY
 
Plattsburgh State University of NY SBDC
(518) 564-2042
103 Rich Hall
Oswego, NY
 
Greater Syracuse Chamber of Commerce Satellite
(315) 498-6170
572 South Salina Street
Syracuse, NY
 

Tips to Attract Customers

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Oh, the joy of customers! You need them. They are the life blood of your business. That’s obvious, but how do you mine out additional prospects who will convert into more customers?

Understand who your customer really is — Know the mental real estate of today’s customer. It’s likely your customer has certain fears, anxieties, perceptions and expectations about doing business at this particular time in the economy.  You must learn those.
Examining their mental real estate will allow you to know how to overcome those fears and deal with their perceptions. Their fears are very similar to other customers’ fears. Once you interview them about their perceptions, you can include resolutions in your future marketing and sales presentations.
 
Understand why your customer contracted with your company  — Ask, “I’m curious, why did you select our company to perform your work?” Don’t simply accept a standard answer from your customer. Dig a bit deeper to determine the real reason or reasons they selected your company.
Knowing the reasons your customers select your company can provide a basis for your future marketing programs.

Understand why your customer chose you  — Ask, “I’m curious, of all the sales representatives you spoke with, why did you select me?” You have specific traits, talents, skills and a persona that causes people to buy from you. It still remains true that people buy based on likeability, trust, credibility, respect and rapport.
The best place to find new customers is from your existing customers. The best way to get referrals is to demonstrate your genuine concern for your business and your customers with sincere questions that help you and help them. n

Paul Montelongo CGR, CSP will provide the keynote address at the 2010 Frame Building Expo, February 17-19 in Louisville, Ky. He is an international authority on sales motivation, as well as an author, syndicated columnist and construction industry insider. For more resources, articles and a free newsletter, visit his website

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