Ways to Grow Your Business Syracuse NY

It can be difficult enough to grow, expand and maintain a healthy business in a strong economy. When the market turns sour, it can spell disaster for the small business owner conscious of cost. Here are three simple steps you can take to keep your business expanding, even when the going (or growing, in this case) gets tough.

SUNY Institute of Technology at Utica/Rome SBDC
(315) 792-7546
572 South Salina Street
Syracuse, NY
 
Ticonderoga Satellite
(518) 564-2042
572 South Salina Street
Syracuse, NY
 
Madison County Satellite
(315) 697-9817
3215 Seneca Turnpike
Canastota, NY
 
Greater Syracuse Business Development Corporation
(315) 470-1880
572 S Salina St
Syracuse, NY
 
LI Business and Tech Center Satellite
(631) 859-8929
3500 Sunrise Highway
Great River, NY
 
Rensselaer Chamber of Commerce
(518) 485-1647
572 South Salina Street
Syracuse, NY
 
Greater Syracuse Chamber of Commerce Satellite
(315) 498-6170
572 South Salina Street
Syracuse, NY
 
Reiter Coaching
(315) 472-0504
412 Kensington Rd
Syracuse, NY
 
Malone Satellite
(518) 564-2042
158 Finney Boulevard
Malone, NY
 
Binghamton University SBDC
(607) 777-4024
7A Harriman Campus Road
Albany, NY
 

Ways to Grow Your Business

It can be difficult enough to grow, expand and maintain a healthy business in a strong economy. When the market turns sour, it can spell disaster for the small business owner conscious of cost. Here are three simple steps you can take to keep your business expanding, even when the going (or growing, in this case) gets tough.

1. Reward Customer Loyalty. When looking to branch out, focus on your existing customers-they already know and trust you. The truth is that it's easier and far cheaper to increase business from existing clientele than to rope in new prospects. Offer your loyal customers new or additional products and services relating to an existing offer-then reward that same trust and loyalty by offering these services at a reduced rate. Also, consider offering discounts on existing services for the referral of new business prospects, in lieu of additional incentives.

2. Get More Bang from Your (Marketing) Buck. If you're aiming to keep your sales soaring without significantly increasing your advertising expense, buckle down when it comes to negotiating without advertisers. Remember that economic downturns affect advertisers substantially too. Use this downswing to your advantage and agree on a fair, yet discounted price. If the price is set in stone, you might request a larger ad for the same money.

3. Good Publicity on the Cheap. Strike out and launch your own PR agency in the interest of your existing business.

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